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A press release has a shape newsrooms recognize at a glance. This guide gives you a template ready to copy and fill in, a complete example and a checklist before you send it. Most Costa Rican outlets work in Spanish, so write your release in Spanish unless the outlet publishes in English. If it is your first release, also read how to send a press release in Costa Rica.
The template
Paste this text into the body of your email and replace what is in brackets:
[HEADLINE: one sentence with the news, no adjectives]
[Optional subheading: a fact that completes the headline]
[City], [month] [day], [year]. [What happened, who did it, when, where and why, in two or three lines. If the journalist only reads this paragraph, they should have the whole story.]
[Details: figures, dates, how it works, who benefits. From most to least important.]
“[A quote from a named person: an opinion or context not already in the paragraphs above],” said [full name], [title] at [organization].
[Practical details: hours, address, price, link or how to take part.]
About [organization]: [two or three lines about who you are].
Press contact: [name], [phone], [email]. [Link to high-resolution photos, if any.]
Complete example
This is the template filled in. It is a made-up example: the organization and the people do not exist.
Cooperative opens milk collection center in Upala
It will take the milk of 120 families who today travel up to two hours to deliver it
Upala, November 11, 2026. The Northern Dairy Cooperative opened a collection center in San José de Upala on Tuesday, which will receive the milk of 120 farming families in the canton. Until now, those families had to travel up to two hours to deliver it in Ciudad Quesada.
The center can take 8,000 liters a day and will open Monday to Sunday, 5:00 to 9:00 a.m. The investment was ₡180 million, from the cooperative’s own funds.
“Each farmer will save about ten hours of road a week, and that is time that goes back to the farm,” said María Fernández Solís, manager of the Northern Dairy Cooperative.
Interested farmers can sign up at the center’s office, 200 meters north of the church of San José de Upala.
About the Northern Dairy Cooperative: it has brought together 450 dairy farmers from Upala, Los Chiles and Guatuso since 1998.
Press contact: Luis Mora, 0000-0000, prensa@cooperativa.example. High-resolution photos: download link.
Before you send it
- The headline tells the news and has no adjectives like “great”, “leading” or “innovative”.
- The first paragraph answers what, who, when, where and why.
- The facts are checked: dates, amounts, hours and names spelled right.
- The quote adds something new and has a full name and title.
- The contact answers the same day, by phone or email.
- It fits on one page. If not, something can go.
- The text is in the body of the email, with the headline as the subject, and the photos are credited.
Where to send it
Choose outlets by topic and by where your story happens. Find the newsroom emails outlets publish in how to contact Costa Rican newsrooms, and the outlets of each province in the complete media guide. Write to each outlet separately, with a personal greeting.